How the piano looks is up to your sense of home decor! Otherwise the most important is tonal beauty (how it sounds) and playability. Is the sound of the piano warm and soft or hard and forward? Japanese pianos tend to have a brighter, louder sound, while Europeans tend to go for a softer, mellower tone. Are the keys stiff or loose when you play them. A looser action is easier for kids learning for the first time - after that it is a matter of personal preference. Ask your dealer about the relative reputations of different makes. Also, every piano has its own feel and personality - try them all, both below and above your price range and narrow your options down. Also, shop around. Stores have limited space and the perfect piano for you might be at your next stop! A piano i9s a significant investment so be picky.